Privacy Policy

1. Introduction

Imara Africa Safaris (“Company,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and share your information when you visit our website, make a booking, or communicate with us.

This policy is compliant with the General Data Protection Regulation (GDPR), the Kenya Data Protection Act, and other applicable data protection laws.

2. Data We Collect

We may collect the following categories of personal data:

2.1 Information You Provide

• Contact details: name, email address, phone number, country of residence
• Booking information: travel dates, destination preferences, group size, dietary and medical requirements
• Payment information: processed securely through our third-party payment providers
• Correspondence: messages sent through our contact forms, email, or live chat
• Newsletter subscriptions: email address and content preferences

2.2 Information Collected Automatically

• Device and browser information: IP address, browser type, operating system, screen resolution
• Usage data: pages visited, time spent on pages, referral source, click patterns
• Cookies and tracking technologies: see Section 6 for our full Cookie Policy

3. How We Use Your Data

We use your personal data for the following purposes:

• To process and manage your safari bookings and payments
• To communicate with you regarding your enquiry, booking, or trip
• To send marketing communications (only with your explicit consent)
• To improve our website, services, and customer experience
• To comply with legal and regulatory obligations
• To prevent fraud and ensure the security of our platform

We process your data based on one or more of the following legal bases: your consent, performance of a contract, our legitimate interests, or compliance with a legal obligation.

4. Data Sharing

We do not sell your personal data. We may share your information with the following categories of third parties, solely to the extent necessary to provide our services:

• Payment processors: to securely handle transactions
• Hotels, lodges, and camps: to confirm reservations included in your itinerary
• Transport operators: to arrange transfers, domestic flights, and vehicle hire
• Analytics providers: to understand website usage (data is anonymised where possible)
• Legal authorities: when required by law or to protect our legal rights

All third-party partners are contractually obligated to protect your data in accordance with applicable privacy laws.

5. International Data Transfers

Your data may be transferred to and processed in countries outside the European Economic Area (EEA), including Kenya and other East African countries where our partner services operate. Where such transfers occur, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission.

6. Cookie Policy

Our website uses cookies and similar technologies. Cookies are small text files placed on your device that help us provide a better experience.

Types of Cookies We Use

• Essential cookies: required for the website to function (e.g., session management, security)
• Analytics cookies: help us understand how visitors interact with our site (e.g., Google Analytics)
• Marketing cookies: used to deliver relevant advertisements and measure campaign effectiveness
• Preference cookies: remember your settings and preferences for future visits

You can manage your cookie preferences through your browser settings. Disabling certain cookies may affect the functionality of our website.

7. Your Rights

Under the GDPR and the Kenya Data Protection Act, you have the following rights regarding your personal data:

• Right of access: request a copy of the personal data we hold about you
• Right to rectification: request correction of inaccurate or incomplete data
• Right to erasure: request deletion of your personal data (“right to be forgotten”)
• Right to restrict processing: request that we limit how we use your data
• Right to data portability: receive your data in a structured, machine-readable format
• Right to object: object to processing based on legitimate interests or direct marketing
• Right to withdraw consent: where processing is based on consent, you may withdraw it at any time

To exercise any of these rights, please contact us using the details in Section 11. We will respond within 30 days.

8. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected:

• Booking and transaction records: 7 years (as required by Kenyan tax law)
• Marketing consent records: until you withdraw consent
• Website analytics data: 26 months (anonymised)
• Enquiry correspondence: 2 years from last contact

After the retention period, data is securely deleted or anonymised.

9. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include encryption of data in transit (TLS/SSL), access controls, regular security assessments, and secure data storage infrastructure.

While we take every reasonable precaution, no method of transmission over the internet or electronic storage is 100% secure.

10. Children's Privacy

Our website and booking services are not directed at individuals under the age of 16. We do not knowingly collect personal data from children. If we become aware that a child under 16 has provided us with personal data without parental consent, we will take steps to delete such information promptly.

Bookings that include children as travellers must be made by a parent or legal guardian.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. The “Last updated” date at the top of this page indicates when the policy was last revised. We encourage you to review this policy periodically.

Material changes will be communicated via email to existing clients or through a prominent notice on our website.

12. Contact Us

For any privacy-related questions, data access requests, or concerns, please contact our Data Protection Officer:

If you are not satisfied with our response, you have the right to lodge a complaint with the Office of the Data Protection Commissioner (ODPC) in Kenya or your local data protection authority.